President Virtually Launches Visionary ‘Ayushman Bhav’ Campaign and Ayushman Bhava Portal
Ira Singh
13 Sep’23
In a momentous event today, Delhi’s esteemed,the President Droupadi Murmu ,virtually inaugurated the groundbreaking ‘Ayushman Bhav’ campaign and unveiled the Ayushman Bhava Portal from the opulent Raj Bhawan in Gandhinagar, Gujarat.This initiative marks a significant stride toward transforming healthcare accessibility and inclusivity across the nation.
The Ayushman Bhav campaign is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country.
Speaking on the occasion, President said that no village or region should be excluded from health services. She said, in the tradition of our country, there is a prayer for all people to be disease-free and healthy. President Murmu said, our vision of a healthy India will be realized only if all people are healthy.
She lauded the Ayushman Sabhas and said that with public participation and participation of public representatives, people can be made aware to prevent communicable and non-communicable diseases like TB and diseases like sickle cell. President said that along with the long-term vision of healthy child, healthy nation, school health screening program for children up to 18 years of age will be very useful.
The campaign will be implemented during the Seva Pakhwada (Service Fortnight) from 17th September (Prime Minister Narendra Modi’s Birthday) to 2nd October (Gandhi Jayanti). The campaign embodies a whole-of-nation and whole-of-society approach. It unites government sectors, civil society organizations and communities under a common mission to ensure that every individual receives essential health services without any disparity or exclusion.
The Ayushman Bhav campaign is a collaborative effort spearheaded by Gram Panchayats in coordination with the Department of Health, other government departments and local elected bodies in the rural and urban areas.
The campaign has three components, Ayushman – Apke Dwar 3.0, Ayushman Melas at Health and Wellness Centres and Community Health Centres and Ayushman Sabhas in every village and panchayat.